The Problem

As a founder you are driven to see your startup succeed. You hit the streets every day knocking on doors, pitching your product and landing new customers along the way. Which all sounds great until you try to scale because you realize you have numerous customer segments and trying to market to all of them is like filling a tea cup with a fire hose.

Think about it another way, imagine trying to find a single restaurant everyone in this picture will love. It simply cannot be done. But you can do it for one and then the next one. This is how you scale by finding people who love what you do.

The Solution

You do this by breaking down your customer segments by the value proposition that made them a customer and test which message resonates the best at scale. This allows you to invest your money smarter so you grow faster.